HM is bringing its event series to Paris Fashion Week with a pop-up
After making stops in London, Stockholm and Milan, Hamp;M is finally bringing its event series to Paris.
During Paris Fashion Week on September 24-25, the brand is taking over Rue de Turenne by transforming a sleek space into an immersive fashion experience that blends bold, experimental design with the timeless classics the Swedish brand is known for. Bringing Hamp;M Studio AW24 to life, the pop-up space has been designed to complement the collection. Before thehellip;
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