Whether you grew up in a big, bustling city or a small town that required a drive to get to the closest mall, chances are at some point in your life the glossy red Hamp;M logo lured you into one of its almost 4000 stores worldwide.

Over the last seven decades, the Swedish brand has owned the prime spot for brands on the high street. But it’s within the last 20 years that Hamp;M has garnered a different type of customer with its affordable approach to elevatedhellip;

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