In a world that never stops moving, On is redefining the all-day sneaker with its latest drop: the Cloudnova 2 and Cloudnova Form 2. Fresh off the news of Zendaya’s long-term partnership with the brand in June and its most recent campaign with FKA twigs, On calls for its audience to embrace the excitement that comes out of escaping your comfort zone.

With a campaign interspersed with shots of young creatives treating London’s brutalist architecture like a makeshifthellip;

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