‘It gives MLM vibes’: Inside the Ozempic influencer marketing model
Baltimore-based influencer Stella Kittrell says two “suspicious” emails landed in her inbox last summer. The first was from a huge online-based medical brand “casting” people interested in promoting GLP-1 medication (like Ozempic) on their social platforms. The second was an unknown medical brand offering Kittrell $15,000 outright for posting one 15-second Instagram story ad. “There was no information abouthellip;