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The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround - House of Charm

The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround

A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.