Rhode girls: A 7-hour queue is beauty’s latest status symbol
Picture this scene: it’s 6am and you’re getting ready for the day. Not for work, but to travel to London and stand in a queue for seven hours (in the rain, no less) to guarantee you access to Rhode’s pop-up. A small, aesthetically pleasing store nestled in the affluent streets of London’s Belgravia, the walls of the pop-up are lined with Rhode’s latest launches – rows upon rows of juicy
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